After four years' of existence and more than 140,000 Facebook followers, Redactores Publicitarios (the largest online community of the advertising industry in Colombia and one of the most important in the region), needed a new identity to represent its nature: creative, changeable, and participatory.
SEMANTICS: We created a logo that uses the symbolism of dialogue and the dynamic symmetry to form the initials of the brand.
COMPOSITION: Its proportions and size are intended to make the best use of the minimal space in the media where the logo will be used most: avatars on social networks.
DYNAMICS: The logo itself is intended to serve as a means to highlight important ads or facts (latest figures, ad of the month,creative of the year, etc.), thus showing the interests and changing nature of the community.